Project Details
Helly Hansen, a global leader in professional-grade gear, needed brand content that would showcase the innovation and rugged performance of their new WW Range 2025. The challenge was to transform complex technical specifications into clear, engaging narratives across multiple product categories – from durable Tradeswear to advanced Footwear and high-performance Hi-Viz solutions – all within a highly competitive market.
Our Approach: Brand Content Through Modular Storytelling
We developed a comprehensive suite of gatefold marketing leaflets tailored to each product category: Trades, Footwear, and Hi-Viz. By using modular storytelling, each leaflet delivered focused information while maintaining a cohesive brand look and feel across the range.
Key elements included:
Modular Storytelling: A flexible, interconnected system of leaflets designed to target specific audiences while reinforcing a unified Helly Hansen identity.
Showcasing Innovation: Clear iconography and concise explanations to highlight industry-leading technologies such as HH Connect™, Helly Tech®, PrimaLoft®, and the BOA Fit System.
User-Centric Content: Bold visuals and benefit-driven copy to resonate with professionals in real-world environments.
Brand Heritage: Integrating Helly Hansen’s 145+ year history of working alongside professionals in extreme conditions, reinforcing credibility and authenticity.
Scalability: Adaptable designs, including reduced-size digital versions, for use across online platforms and easy distribution.
The Result
The Agrovista WW Range 2025 marketing leaflets now serve as a powerful brand content asset — visually striking, strategically structured, and deeply engaging. This modular storytelling approach not only improves product understanding but also strengthens Helly Hansen’s reputation as the trusted name in professional workwear.
This project highlights our expertise in creating brand content that combines marketing leaflets with smart, modular storytelling — ensuring every message is delivered with impact, clarity, and consistency.
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