Project Details
Our long-standing partnership with Helly Hansen took a new direction with the launch of their latest range — and they needed more than just attractive digital assets, they needed professional promotional video production.
The brief was clear: create a promotional video that highlighted styling, product features, and garment attribution in a way that felt both dynamic and unmistakably Helly Hansen. To achieve this, we developed a striking product video concept that combined still and moving elements for maximum impact. The subject — fully equipped in the latest HH gear — remained sharp and in focus, while the forest backdrop shifted subtly behind them, adding motion and context without distraction.
To enhance clarity, we integrated clean graphic callouts into the product video production. These pointed to garment features, layering options, and styling choices, ensuring each benefit was instantly clear, on-brand, and easy to digest. Viewers could immediately understand the technology and function of each piece without needing to click away or zoom in.
Designed for versatility, the final promotional video worked seamlessly across web, social platforms, and retail screens. The result: a high-end, visually engaging asset that connected style and substance while raising the bar for how workwear is showcased digitally. The greatest challenge — balancing subtle motion with static focus — became the defining feature, creating an innovative product video concept that captured attention without ever overdoing it.
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