Project Details
When it comes to retail-focused exhibition experiences, few shows matter more than the Outdoor Trade Show — and for Helly Hansen, it’s a key moment in the calendar to connect with buyers, retailers, and the wider outdoor lifestyle market. We’ve proudly supported Helly Hansen at this event for five consecutive years (2021–2025), with plans already underway for 2026.
Each year, our brief is clear: create a visually striking, immersive retail stand that brings the Helly Hansen Outdoor range to life — showcasing apparel for hiking, trail running, mountain adventures, and everything in between.
Our comprehensive retail stand design & installation and exhibition stand design services covered everything from concept to delivery:
• Full trade stand design and layout planning
• Large format graphics and high-impact imagery
• Product merchandising, including mannequins and retail rails
• Functional features like mirrors, seating areas, and changing rooms
• Video content integration to add energy and movement to the space
From Concept to Complete Exhibition Stand Design and Installation
This wasn’t just a showroom — it was a shoppable, real-world extension of the Helly Hansen brand. Our exhibition stand design expertise helped bring the outdoor lifestyle to the show floor, balancing strong visuals with practical functionality for retail buyers and brand ambassadors to experience the collection in context.
As with all of our retail stand design & installation projects for Helly Hansen, consistency and attention to detail were key. Everything from signage to shelving was meticulously planned and built to withstand the rigours of a high-footfall event — while still creating space for meaningful conversations and product discovery.
A brilliant example of long-term creative partnership, this project demonstrates how expert exhibition stand design combined with professional retail stand design & installation, brand knowledge, and flawless on-the-ground delivery creates exceptional results — and we’re excited to keep evolving it for 2025.
Gallery
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