Project Details
When our friends at Once Upon a Pixel invited us to collaborate on a campaign for their client LifeSearch — the life insurance experts —using our digital video services, we leapt at the chance.
The brief? Showcase the people behind the policies in a fresh, human way. Less about selling insurance, more about celebrating superpowers. Working closely with Once Upon a Pixel, we provided digital video services covering concept development, storyboarding, animation, and full video production to bring the idea to life.
Digital Video Creation with a Superhero Twist
The creative hook was simple but powerful: every team member became their own superhero. Through clever digital video creation, we gave each personality a comic-book twist, producing playful animated clips that felt personal, light-hearted, and perfectly on brand. From scripting and design to editing and optimisation, we ensured every video was social-ready and campaign-ready.
The result was a punchy, personality-packed campaign that proved life insurance doesn’t have to be dull. By animating real traits into superhero identities, we added warmth and creativity to the LifeSearch brand — and had a lot of fun doing it.
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