POS Design for Helly Hansen’s “Try It On Tour”

Helly Hansen Workwear came to us with a bold idea: get customers into stores, into their gear, and into something free — a belt, to be precise.

The “Try It On Tour” in 2021 was all about driving in-store engagement by letting people experience the quality of their workwear first-hand. If you tried on a pair of trousers, you got a belt. Simple. But to make it work, they needed eye-catching retail campaign collateral to bring the concept to life — and fast.

As Helly Hansen’s go-to design team since 2017, we already had the brand’s DNA in our bloodstream. For this campaign, we created a comprehensive store design solution featuring a full suite of point-of-sale materials: flyers, flyer stands, counter displays, and window banners — all crafted to stop traffic and turn heads in busy retail environments while enhancing the overall retail experience.

Our store design approach had to be bold, practical, and unmistakably Helly Hansen. We used punchy copy, confident colours, and an intuitive layout system that guided customers from first glance to fitting room, creating an immersive retail experience. The showroom design elements were carefully crafted to showcase products effectively while maintaining brand consistency across all touchpoints.

We worked closely with store teams to ensure every store design component was print-ready, easy to set up, and built to withstand the retail grind. Our showroom design strategy focused on creating modular solutions that could adapt to different retail spaces while maintaining visual impact.

The result was a seamless roll-out across multiple stores, with customers actively engaging with the promotion and experiencing an enhanced retail experience. It didn’t just boost footfall — it increased product trials, drove conversation, and reinforced Helly Hansen’s confidence in the quality of their gear.

One of the biggest challenges? Designing showroom design solutions for multiple in-store formats with differing space constraints — from corner counters to full shop windows. Our modular store design approach made it all work, no matter the layout, ensuring each location delivered the same high-quality retail experience.

“You always just get it. You took the idea and ran with it — exactly what we needed to bring the campaign to life.” — Helly Hansen Workwear Team.