Project Details
The brief? Turning the impact of great architecture into scroll-stopping posts that truly resonate. Benchmark Architects knew their projects spoke volumes in person — but they needed support with social media content creation to ensure that same emotional connection translated online.
Elevating Architecture Through Social Media Visual Design
The goal was clear: showcase stunning residential extensions and redesigns in a way that felt as thoughtful and elevated as the work itself. We delivered a suite of creative social media design assets, carefully tailored for Instagram and Facebook. Each piece combined striking imagery with subtle, brand-aligned details to capture the atmosphere, light, and transformation of a Benchmark project — from soaring extensions to beautifully resolved interior plans.
Our work included social media visual design optimised for each platform, alongside caption guidance that framed every post as a story rather than a specification sheet. This wasn’t just about showcasing buildings — it was about showing how exceptional spaces can transform the way people live.
The result? An elegant, image-led campaign that gave Benchmark’s portfolio the spotlight it deserved — and made their social media presence feel like a seamless extension of their brand. Interestingly, some of the best-performing posts were the quietest: minimal text, a single striking image, and the light doing the talking.
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